Even though the tree interrupts the horizon line, you see the line as a connected, fluid object and the tree as a separate object. Imagine an image of a tree with a curved line behind it to represent the horizon. Your eye naturally follows curves, even if something intersects to break those curves. For example, you might place a big button with a contrasting color on your website to give users clear directions for signing up for your newsletter.Īccording to the principle of continuity, humans perceive items on a curve or line as being connected to one another. Conversely, you may allow certain design elements to stand out by making them different from surrounding areas. If you are working on a visual design, such as for a website, you might use similarity to visually connect items on the page. We perceive those items as connected to one another. The Gestalt principle of similarity states that humans will naturally group any items we look after spotting similarities between them. Six commonly used Gestalt principles today include similarity, continuity, closure, proximity, figure-ground, and symmetry. Over time, and as people began to apply the Gestalt principles in practical ways, many professionals started following a more streamlined model with four, five, or six principles. Each of these observations became a Gestalt principle. He also revealed his theory that perception could shape vision and other human senses. Graphic designers, therapists, and educators use these principles to influence how people view their experiences, perceive the world, learn new things, or interact with marketing. Wertheimer noted instances where humans perceive something differently than it truly is. įirst explored in a 1923 paper called “Laws of Organization in Perceptual Forms” by Max Wertheimer, the Gestalt principles have evolved over time and adapted to different industries. In modern German, the term “Gestalt” loosely translates into “the way that something is put together”. The Gestalt principles are a set of psychological theories that describe human perception, both in the things we see around us and in the experiences of our lives.
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