![]() ![]() The only way to gain exposure to Instagram is by purchasing shares in its parent company. ![]() It is not currently possible to invest in Instagram stock directly. Meta retains full ownership over Instagram to this day. Since 2012, Instagram has been a subsidiary of Facebook, which has since rebranded to Meta. However, Meta is available on NASDAQ under the META ticker symbol, which means that anyone seeking to gain exposure to Instagram can do so by purchasing META stock. Instagram is not available on the stock market. How to invest in Instagram FAQs Is Instagram on the stock market? Due to its importance within the Meta company structure, it’s unlikely that Meta will ever announce an Instagram IPO date. It has become an integral component of the business model, with Instagram Ads providing businesses with access to more than 1 billion active users through a detailed targeted advertising system. In 2021, Instagram generated 45% of Meta’s total revenue. Facebook has changed its business model over the years, and anyone seeking to gain investment exposure to any of its subsidiary companies would be best off purchasing META shares. There are currently no plans for an Instagram IPO date to be set. Mark Zuckerberg announced the Facebook IPO date within a month of purchasing Instagram, which means that the best way to gain exposure to Instagram is by investing in Meta (formerly Facebook) stock. Instagram is not a publicly traded company, and it was acquired by Facebook after just 18 months in business. That year, Instagram contributed to 45% of META’s total revenue generation.Īfter introducing Instagram Ads in 2015, the company experienced rapid revenue growth, via Instagram quarterly revenue 2015-2022 How to invest in Instagram? ![]() Between 20, Instagram more than doubled its revenue again to hit a $47.6 billion annual figure, with 69% driven by Instagram ads. Instagram now has more than 1 billion users worldwide and continues to grow year-over-year.īetween 20, Instagram roughly doubled its revenue for three consecutive years. The app has introduced several key features since the acquisition, including Instagram Ads, Stories, carousel posts, and IGTV. Instagram had recently added Android support, and less than a year later, the company’s next major milestone of 100 million users was achieved.Īs of today, Instagram remains a subsidiary of META, formerly Facebook. The exponential growth achieved by Instagram during its opening stages culminated in Facebook purchasing the company after 18 months for $1 billion. Prominent figures across sports, music, art, finance, and travel, were all spotted using the app in its opening months, which helped capture the attention of fan bases across a variety of modern pastimes. Instagram’s rapid success can be attributed to a strong product-market fit and an effective influencer marketing campaign during its opening stages. The platform’s core team stated in a community post at the time that they had only just now “expanded to 4 team members.” Within its first 2 months, Instagram had attracted its first million users. ![]() Instagram was founded by Mike Krieger and Kevin Systrom, and the image-sharing social media app achieved rapid success. This article will dive into the Instagram company's history and detail its importance to the business model of its parent company, Meta (NASDAQ:META). Despite the fact that Instagram itself is not a publicly traded company, there is one key way to gain investment exposure. Unfortunately, Instagram is not a publicly traded company, and there has never been an Instagram IPO date set. Instagram supports more than 1 billion active users around the world, with its image-sharing social media platform being a favored pastime for a huge chunk of the global population. ![]()
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